Marketing is no longer a one-way street. You get what you give. In this environment, we believe that engaging social brands don’t just talk, they listen. And they don’t just share, they deliver value.
We spark conversations between brands and people that build deeper relationships. Using online listening, we gain insight into your customers’ desires, behaviors and how they perceive your brand. We use this knowledge to develop a unique and ownable tone for your brand’s personality. This is the launch pad from which we create and spread relevant content across social communities, moving your brand from just talking, to being talkable.
Finding the next
People’s interests and behaviors are always changing. A meme today can be gone tomorrow. That’s why we invest in ongoing, real-time listening to guarantee your brand capitalizes on what’s new and what’s next, and is never left behind.
We were one of the first agencies to start a brand/consumer exchange on Facebook, Twitter, and Pinterest, not to mention Foursquare, GetGlue and a host of other emerging platforms. That said, it’s not always about being first. It’s about being somewhere that works for you – and getting there fast. Because when a brand can quickly find new platforms where it can have a meaningful exchange with its customers, it can get a leg up on the competition and build more engaging, long-term relationships.
A selection of our social marketing offerings:
- Social Crisis Preparation & Management
- Social Strategy
- Social Listening
- Community Management
- Content Development, Seeding & Distribution
- Customized Social Media Measurement
- Influencer Marketing
- Customized Partnerships